North StreetNORTH STREET / A Creative Studio

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Posts by: Tom Conlon

  1. north-street-sony-heatmap-1 north-street-sony-heatmap-2

    Sony Instagram + Twitter Heat Map Visualization

    For the San Diego, CA, headquarters of Sony Electronics, North Street was commissioned to conceptualize, design and develop this projected installation that highlights Sony-related Instagrams, Tweets, news content and in-store purchases in a geographical context.

    A custom content management system allows Sony staff to scrape Instagram and Twitter content and to upload custom news and in-store purchase updates — all plotted accurately to a visually customized Google Map of the United States. Content updates made through the content management system are reflected on the front-end map in real time (no refresh or reboot required).

    Built on AWS S3, Bootstrap, Google Chrome, Google Maps, Heroku, jQuery, MongoDB, Ruby on Rails.

  2. le-parker-meridien-north-street-1 le-parker-meridien-north-street

    Le Parker Meridien Website Relaunch

    North Street partnered with L. Mazur & Co. to modernize the website of landmark luxury NYC hotel, Le Parker Meridien. The site formats itself intelligently for phones and tablets, and features a heavily tailored WordPress backend to allow the Le Parker Meridien staff to administer the entire site internally. A custom Careers application was also built to tie the site into third-party HR provider, Indeed.com.

    Built with HTML, CSS, JavaScript, jQuery, PHP, WordPress, XML. blood, sweat, tears.

  3. golf-digest-top-golf-north-street-1 golf-digest-top-golf-north-street-2

    GolfDigest + TopGolf Social Media Wall

    North Street is thrilled to be partnering with GolfDigest magazine to bring our Socialpulp Instagram and Twitter wall to TopGolf locations throughout the country. Displayed on big screen TVs throughout each venue, our Socialpulp feed is a highly-engaging animated social wall that allows users to engage with both brands by hashtagging posts on Instagram and Twitter. The Socialpulp display — which now supports up to five hashtags in a single feed — is updated in real time as user content is approved through our easy-to-use moderation panel.

    Check out our Socialpulp.com website for more details on how it all works.

  4. wise-matchmaking-north-street-desktop wise-matchmaking-north-street-mobile

    Wise Matchmaking Website and Branding

    Wise Matchmaking is in the business of creating long-lasting partnerships, and when it came to the NYC and Miami-based matchmaker’s own choice of branding and interactive partner, North Street was the clear choice. We developed the intertwined WM heart logo, then designed and built this responsive, WordPress-based site. Positive qualities? Too many to name!

    Built on HTML, CSS, LESS, JS, jQuery, Masonry,Wordpress and Gravity Forms.

  5. twitter-map-loop-north-streettwitter-map-north-street-zoom

    Real-Time Twitter Map Dashboard

    North Street’s latest adventure in social media design and development is this real-time Twitter dashboard we recently built for a client. Designed for display on a 1080p big screen (in, say, a social media war room setting), the dashboard monitors Twitter activity around a given search term. In the example shown, we’re watching for all mentions on Twitter of “apple,” we’re showing where in the world those tweets are coming from, which three countries lead the pack and what Apple’s stock is doing today.

    The widgets are draggable, which allows them to be rearranged and collapsed. The dashboard is also responsive, allowing social media war to be waged on tablets while on the go.

    We built this using Dashing (Shopify’s Sinatra/Ruby-based framework), Twitter API, Google Maps API and Yahoo! Query Language, plus plenty of Quaker Oats and bacon.

    Related posts:

  6. nydj-testimonials-north-streetnydj-testimonials-north-street-facebook-and-admin

    Socially-Powered Testimonials for NYDJ.com

    Fans of women’s denim line NYDJ are, well, fanatical. And North Street was called in by the jeans outfitter to capture that excitement by transforming a static HTML testimonials page into a live feed of ecstatic fan praise sourced from Twitter and Facebook.

    Users can now post a testimonial to the site AND to their own social channels by authenticating via either Facebook or Twitter. They can fill out a form and submit their testimonial directly. OR, they can simply hashtag any tweet #NYDJlove to bypass the web form and submit a testimonial directly via their preferred Twitter client.

    As testimonials are submitted, they are sent to a moderation dashboard for approval. While testimonials submitted via Twitter and Facebook appear on a user’s feed immediately, they don’t appear on the NYDJ.com site until a moderator allows them to. The dashboard can also be used to activate a promotional graphic, change the Twitter hashtag and export submissions to a spreadsheet.

    But, why stop there? We also built a Facebook app for NYDJ’s fan page using the same exact HTML as the NYDJ.com site, save a few CSS and JavaScript tweaks for the Facebook ecosystem.

    Built on HTML5, CSS3, JavaScript, JQuery, Masonry, Bootstrap, Ruby on Rails, Heroku, Facebook API, Twitter API.

  7. north-street-typewriternorth-street-bowler

    We’re Hiring: Junior Front-end Developer

    (Part-time to full-time)

    We’re looking for a junior-level front-end developer. This jack of all trades should eat HTML, CSS and JavaScript with their cornflakes every morning and be interested in learning and experimenting with fun new tech when the opportunity arises. Design skill and/or WordPress chops would be icing on the occupational cake.

    Primary responsibilities would be:

    • QA of websites and web applications
    • Front-end development of responsive websites, responsive emails, microsites and web applications
    • Development of WordPress templates (if that’s your thing)
    • Design of graphics, websites, emails and microsites (if that’s your thing)

    The office atmosphere is casual. Our team is small (four people), and this junior developer would quickly become an integral part of the agency. The position starts as part time, with the goal of transitioning to full time within three months.

    Pay is commensurate with experience. Start date is ASAP.

    This is an on-site position. Remote candidates will not be considered.

    Interested? Send some work and a few sentences about yourself to: info@northstreetcreative.com

  8. glamour-logo sephora-logo

    Socialpulp Instagram Wall in Times Square

    North Street recently teamed with Glamour Magazine and Sephora to bring our real-time Instagram wall, Socialpulp, to Times Square for the launch of Sephora’s Color IQ color-matching system. Displayed on the ABC SuperSign at 44th and Broadway, the Instagram visualization pulled in photos taken by Sephora fans at two different Times Square stores that were hashtagged #MyColorIQ.

    As with all Socialpulp social media walls, the photos were first pulled into a moderation dashboard, which the North Street team operated from iPads on the ground.

    The event was a huge success, so big thanks to the folks at Glamour for putting it all together.

    For more information on Socialpulp, its Twitter capabilities, moderation panel, branding opportunities and analytics reporting, check out northstreetcreative.com/socialpulp.

    Related reading!

  9. Lantern's Keep Logo - Lockup Lantern's Keep Logo - Circle

    Lantern’s Keep Branding

    For the Midtown cocktail bar, Lantern’s Keep, North Street created a logo that captures the aesthetic of the early 1900’s period in American drinking culture that the bar pays homage to, mixed with the craftsmanship and encyclopedia-like knowledge its bartenders pour into every drink.