Here’s some info:
1) It’s instant. The time between when an image is tagged and when it appears in the collage is in the range of 3 to 10 seconds (depending on whose API we’re calling: Twitter, TwitPic or Instagram)
2) It’s built using standards-based, open-source web technologies and because it’s really just a giant webpage at heart, it’s incredibly easy to change and adapt. No compiling. No plug-ins.
3) It’s a completely user-controlled and wonderfully unpredictable experience. We set it up with a seed hashtag (both #highlinepark and #taxisnyc make for some beautiful imagery), then it’s out of our control. The people in the room shape what it ends up looking like with the images that they tag. Attendee images gradually replace seed images over the course of the event so that the “finished” piece ends up being a completely different animal than what it started out as. We’ve run this thing a dozen times and each time we’re amazed by how participants end up shaping it.
4) It’s “sponsorable.” We’ve run it at a couple of events where the seed imagery is provided by a sponsor and the collage includes fixed logo placement. We’ve also built a moderation panel that runs on an iPad so that inappropriate images can be prevented from making it on the wall. We provide post-event analytics showing platform breakdown (Instagram vs Twitter vs TwitPic), top users and a summary of all of the images tagged during the event.
5) A companion web embed or Facebook tab can be created as an event summary OR as a way of letting non-attendees participate in shaping the experience while the event is happening.
Contact us if you’re interested in our projection for an event.
More photos after the jump. (more…)