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Old Navy Contest Microsite

Clothing and kitsch giant Old Navy needed an inventive way to create awareness amongst members of the media around its national $100,000 “Who Wants To Be The Next Supermodelquin?” contest. North Street devised the idea for an interactive press kit that would live online, inform the press of the contest particulars and also offer them a little bit of fun.

The contest microsite is built in HTML and CSS and uses the Mootools JavaScript framework for its animation.