Fans of women’s denim line NYDJ are, well, fanatical. And North Street was called in by the jeans outfitter to capture that excitement by transforming a static HTML testimonials page into a live feed of ecstatic fan praise sourced from Twitter and Facebook.
Users can now post a testimonial to the site AND to their own social channels by authenticating via either Facebook or Twitter. They can fill out a form and submit their testimonial directly. OR, they can simply hashtag any tweet #NYDJlove to bypass the web form and submit a testimonial directly via their preferred Twitter client.
As testimonials are submitted, they are sent to a moderation dashboard for approval. While testimonials submitted via Twitter and Facebook appear on a user’s feed immediately, they don’t appear on the NYDJ.com site until a moderator allows them to. The dashboard can also be used to activate a promotional graphic, change the Twitter hashtag and export submissions to a spreadsheet.