North Street recently teamed with Glamour Magazine and Sephora to bring our real-time Instagram wall, Socialpulp, to Times Square for the launch of Sephora’s Color IQ color-matching system. Displayed on the ABC SuperSign at 44th and Broadway, the Instagram visualization pulled in photos taken by Sephora fans at two different Times Square stores that were hashtagged #MyColorIQ.
As with all Socialpulp social media walls, the photos were first pulled into a moderation dashboard, which the North Street team operated from iPads on the ground.
The event was a huge success, so big thanks to the folks at Glamour for putting it all together.
For more information on Socialpulp, its Twitter capabilities, moderation panel, branding opportunities and analytics reporting, check out northstreetcreative.com/socialpulp.