Socially-Powered Testimonials for NYDJ.com

By Tom Conlon, Founder + CEO

Fans of women’s denim line NYDJ are, well, fanatical. And North Street was called in by the jeans outfitter to capture that excitement by transforming a static HTML testimonials page into a live feed of ecstatic fan praise sourced from Twitter and Facebook.

Users can now post a testimonial to the site AND to their own social channels by authenticating via either Facebook or Twitter. They can fill out a form and submit their testimonial directly. OR, they can simply hashtag any tweet #NYDJlove to bypass the web form and submit a testimonial directly via their preferred Twitter client.

As testimonials are submitted, they are sent to a moderation dashboard for approval. While testimonials submitted via Twitter and Facebook appear on a user’s feed immediately, they don’t appear on the NYDJ.com site until a moderator allows them to. The dashboard can also be used to activate a promotional graphic, change the Twitter hashtag and export submissions to a spreadsheet.

But, why stop there? We also built a Facebook app for NYDJ’s fan page using the same exact HTML as the NYDJ.com site, save a few CSS and JavaScript tweaks for the Facebook ecosystem.

Built on HTML5, CSS3, JavaScript, JQuery, Masonry, Bootstrap, Ruby on Rails, Heroku, Facebook API, Twitter API.

About north street

We engineer the thoughtful transformation of great organizations. Our proven process helps us understand what your competitors are doing right — and wrong. Want to learn more? Let’s chat.

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Head of Strategy Andrew Skola

Team Spotlight: Andrew Skola, Head of Strategy