Sony Instagram + Twitter Heat Map Visualization

By Tom Conlon, Founder + CEO

[ns_youtube id=’5pxfzTUjikU’]

For the San Diego, CA, headquarters of Sony Electronics, North Street was commissioned to conceptualize, design and develop this projected installation that highlights Sony-related Instagrams, Tweets, news content and in-store purchases in a geographical context.

A custom content management system allows Sony staff to scrape Instagram and Twitter content and to upload custom news and in-store purchase updates — all plotted accurately to a visually customized Google Map of the United States. Content updates made through the content management system are reflected on the front-end map in real time (no refresh or reboot required).

Built on AWS S3, Bootstrap, Google Chrome, Google Maps, Heroku, jQuery, MongoDB, Ruby on Rails.

About north street

We engineer the thoughtful transformation of great organizations. Our proven process helps us understand what your competitors are doing right — and wrong. Want to learn more? Let’s chat.

More Notes

A bowler hat with radio waves behind it

From Layoff to Leadership: Tom Conlon’s Journey to a Prosperous Business

Welcome to Your 2024 Branding Pep Talk

A bowler hat with radio waves behind it

CEO Tom Conlon talks shop on Podcast Marketing Secrets