Sony Instagram + Twitter Heat Map Visualization

By Tom Conlon, Founder + CEO

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For the San Diego, CA, headquarters of Sony Electronics, North Street was commissioned to conceptualize, design and develop this projected installation that highlights Sony-related Instagrams, Tweets, news content and in-store purchases in a geographical context.

A custom content management system allows Sony staff to scrape Instagram and Twitter content and to upload custom news and in-store purchase updates — all plotted accurately to a visually customized Google Map of the United States. Content updates made through the content management system are reflected on the front-end map in real time (no refresh or reboot required).

Built on AWS S3, Bootstrap, Google Chrome, Google Maps, Heroku, jQuery, MongoDB, Ruby on Rails.

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