Attentive Energy
Powering the launch of a sustainable vision for clean energy.
Attentive Energy is a newly launched venture developing offshore wind farms that will provide the United States with affordable energy and drive the country's energy independence.
North Street was engaged to develop a name and brand that reflect a collaborative, inclusive vision for the clean energy economy, one that benefits local communities and advances a sustainable future. The first step in crafting the name — Attentive Energy — establishes that the venture is uniquely attuned to the essential issues of worker safety, community relations, and environmental care. The resulting visual identity reinforces this effort, helping the company more successfully engage community, government, and corporate audiences in building out its ambitious vision.
Goal
Create a new brand to help secure a federal lease for offshore wind development in the New York Bight.
Results
Attentive Energy won the New York Bight bid and now plans to expand the brand into other markets.
Our role
- Naming
- Brand Strategy
- Messaging
- Logo + Visual Identity
- Website Design + Development
- Collateral Design
Setting the Attentive Energy vision in motion
The Attentive logomark is inspired by the initiative’s forward-thinking and community-minded ethos. The distinct yet overlapping shapes represent convergence and collaboration, forward motion, and wind flow.
Awards + Recognition
Brand New: Spotted, New Name & Visual Identity
Muse Creative Awards: Silver, Corporate Brand Identity
Vega Digital Awards: Silver/Canopus, Website & Mobile Sites – Energy
"We hired North Street Creative through a highly competitive procurement process to help us develop a full brand identity for our offshore wind project and to build out a dynamic website that captures our organization’s vision. They were able to get fully immersed in our own project's mission and issues, which we believe is what made the work they did for us so true and compelling. They had the creativity, curiosity, and expertise to push all of us for the ideal project outcome."
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.