Helping a new legal finance and technology company chart a course for success.

North Street was engaged by Cartiga when they were in the process of merging three traditional legal services companies - LawCash, Momentum Funding, and Ardec Funding - into one tech-forward, data-driven brand. The organization required a visual identity that moved toward LawTech and away from traditional legal branding. Working from the organization’s new name and the tagline “Navigate Your Legal Success Story,” we built a cartography-inspired logo and visual identity. The Cartiga logo includes a custom typeface coupled with a degree symbol. The brand is rounded out with subtle navigation-themed embellishments like geographic coordinates featured on business cards and billboards.