Environmental Defense Fund

Helping a leading environmental advocacy non-profit make an impact with its inaugural digital-first annual report.

For its 2020 annual report, the Environmental Defense Fund committed to a digital-first approach for the first time in the report’s history.

It would inspire a limited run print edition rather than vice versa. The leading environmental advocacy group engaged North Street to conceptualize and launch both.

Our role

  • Creative Direction
  • Web Design + Development
  • Print Design
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A world tour

The resulting online experience weaves together stories, interviews, photography, video, and data visualizations into a beautiful and engaging narrative that guides the user through EDF’s amazing accomplishments and wins for the betterment of the planet.

For those who like mail

The visual system devised by North Street was then translated into an attractive and engaging magazine with a smaller print run than in years previous.

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