Maya Feller Nutrition
Designing an inclusive website for an established dietician practice.
A leading voice in the field of nutrition and wellness sought a more expansive online platform that better reflected her growing practice.
In 2014, Maya Feller founded Maya Feller Nutrition, with the goal of providing inclusive nutrition care to New York City residents. As a Registered Dietitian (RD) and Certified Dietitian Nutritionist (CDN), Feller built a practice that cut through dangerous misperceptions and fad diet trends, helping people make scientifically informed food choices. Her practice grew to encompass on-demand online courses, regular speaking engagements, and the 2023 publication of a well-received book, along with the continued provision of one-on-one counseling and education to individuals and organizations nationwide. North Street worked collaboratively with the entire Maya Feller team to build a website platform that reflected expanded offerings as well as Feller’s ambitious practice growth goals. The new site provides multiple content entry points, including an expansive knowledge center, and projects the welcoming warmth that embodies Maya Feller Nutrition's core tenants of approachability and inclusivity.
Our role
- Website Design + Development
Creative Approach:
North Street’s web design process took inventory of the multiple channels and forms of content that Maya Feller and her team sought to offer. The user experience and navigation were tailored to engage all the different audiences the practice serves— from corporate decision-makers booking speakers for their next engagement to individual patients seeking confidential help with challenging health issues. The site’s design, color palette, photography, and font were chosen based on the brand’s pillars of vibrancy, intelligence, personability, inclusivity, and courageousness. This balances an approachable, accessible feel with the dynamic presentation of valuable content.
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