Building a brand alliance in the fight against COVID-19.

A network of leading healthcare organizations partnered to promote vaccine confidence in New York City.

Mt. Sinai Health System engaged North Street to develop a new brand identity and resource-driven website to support its city-wide vaccine education campaign, dubbed The New York Community Engagement Alliance Against COVID-19 Disparities (NYCEAL). The resulting identity and website encompass themes of collaboration and community engagement while conveying a level of scientific credibility and professionalism.

Our role

  • Logo + Visual Identity
  • Website Design + Development
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Awards + Recognition

Healthcare Digital Marketing Awards: Gold, Covid Marketing Campaign
Healthcare Digital Marketing Awards: Gold, Microsite
Healthcare Digital Marketing Awards: Bronze, Covid Response
Muse Creative Awards: Gold, Corporate Brand Identity
Muse Creative Awards: Gold, COVID-19 Branded Content
NYX Marcom Awards: Gold, Website – Health
NYX Marcom Awards: Gold, COVID-19 Related Design
NYX Marcom Awards: Silver, COVID-19 Related Website
Vega Digital Awards: Gold/Centaur, Website & Mobile Sites – COVID-19 Related

Let's make magic together.

You're a modern and dynamic organization.
It's time your brand caught up.

Let's Do This