Building a brand alliance in the fight against COVID-19.
A network of leading healthcare organizations partnered to promote vaccine confidence in New York City.
Mt. Sinai Health System engaged North Street to develop a new brand identity and resource-driven website to support its city-wide vaccine education campaign, dubbed The New York Community Engagement Alliance Against COVID-19 Disparities (NYCEAL). The resulting identity and website encompass themes of collaboration and community engagement while conveying a level of scientific credibility and professionalism.
- Creative Direction
- Logo + Branding
- Website Design
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.