Building a brand alliance in the fight against COVID-19.

A network of leading healthcare organizations partnered to promote vaccine confidence in New York City.

Mt. Sinai Health System engaged North Street to develop a new brand identity and resource-driven website to support its city-wide vaccine education campaign, dubbed The New York Community Engagement Alliance Against COVID-19 Disparities (NYCEAL). The resulting identity and website encompass themes of collaboration and community engagement while conveying a level of scientific credibility and professionalism.

Our role

  • Creative Direction
  • Logo + Branding
  • Website Design
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Let's make magic together.

You're a modern and dynamic organization.
It's time your brand caught up.

Let's Do This