Prescience Point

Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances.

Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community. A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience.

It was critical that their marketing materials reflected their research — at once professional, impactful, and unconventional. We dusted off their existing logo and built an entirely new design system, introducing a bold color palette, contemporary typography, and energetic illustrations that underscore the disruptive nature of their findings.

We produced new print materials, including business cards, a PowerPoint deck, and a report template.

We also overhauled their digital presence. We redesigned their website and introduced an easy to navigate archive of their publicly available research. Additionally, we reconfigured their email templates, including new report and follow up notifications.