Ross Built Custom Homes

Upgrading a Florida-based builder of high-end custom homes.

Founded in 2006, Ross Built is a family-run construction firm with a reputation for concierge-level client relations and quality craftsmanship.

Ross Built engaged North Street to develop a new logo and visual identity that maintains a small business feel while better reflecting the high-quality work for which the company is known. The company challenged us to create a new logomark that ensured immediate brand recognition at a glance. We focused on evolving and improving upon the existing mark; this included introducing symmetry to the palm tree, exploring various frond styles, and incorporating other elements like ocean waves. The final mark is part of a more extensive logo system that includes traditional logo lockups and a badge-style format.

Our role

  • Logo + Visual Identity
  • Collateral Design

The visual identity needed to seamlessly showcase both their coastal cottage projects and more modern homes. Warm, coastline-inspired colors allow exterior and interior photography to take the spotlight. Sales collateral employs minimal, editorial-style layouts that offer sophistication without feeling too corporate.

Let's make magic together.

You're a modern and dynamic organization.
It's time your brand caught up.

Let's Do This