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Constructing a brand refresh for a leading utilities contractor.

Ruby-Collins back hoe

The Challenge

Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.

Despite their experience and success, Ruby-Collins’ existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate headquarters to the job site.

Ruby-Collins logo

The Solution

We modernized their logo into a distinctive design that looks and feels like a natural evolution of their existing branding. The old Ruby-Collins logo was limited in its applications, so we introduced a new “RC” logomark suited for everything from social media avatars to hard hats.

The design system we constructed is a reflection of the work they perform — meticulous, utilitarian, and built to last.

Ruby-Collins collateral
Ruby-Collins construction workers
Ruby-Collins business cards
Ruby-Collins lanyard and lapel pin
Ruby-Collins hard hat
Ruby-Collins Tri-Fold Brochure
Ruby-Collins pickup truck


The existing website was outdated and did not communicate the company’s technologically advanced offerings. We designed and built a robust, highly interactive website that showcases their work, profiles the company’s rich history, and serves as a resource hub for onboarding vendors and recruiting talent.

Ruby-Collins website
rubyCollins - digital 02 2


“When we started the design process with North Street, our company had never used a marketing company before. Our experience with them has been amazing. They walked us through each step, keeping us on track and providing an awesome product for our company. We highly recommend them to anyone in need of marketing services.”

David Westrick, CEO
Ruby-Collins, Inc.
Our Role
  • Branding & Identity Design
  • Collateral Design
  • Creative Direction
  • Print Design
  • User Experience Design
  • Website Design & Development