Designing a bespoke visual identity and online presence for one of the nation’s top law firms.

Cole Schotz engaged North Street to create a modern, uniquely unconventional visual identity that underscores their passionate and creative approach to lawyering. Working from the firm’s “Lawyering is Our Art” tagline, we drew inspiration from two New York institutions — the art gallery experience and the fabled shops that dot Fifth Avenue. An air of urban grit and sophistication comes through in expressive brushstrokes, bold typography, compelling black-and-white photography, and a restrained color palette. The resulting visual experience helps to position the firm as more collegial and client-centric, distinguishing them in a crowded field.