Crafting a brand strategy to differentiate a uniquely experienced investor relations firm.
Ellipsis IR is a strategic communications and advisory firm that empowers investor engagement for executives of publicly traded companies.
Ellipsis engaged North Street to develop a refreshed brand positioning and website that speak to the firm’s core differentiators. Ellipsis’ business objective was to continue firm growth by winning the right type of business (e.g., profitable, longer-term relationships rather than tactical assignments) as they competed against major agency players and peer boutique agencies. The firm had a strong story and offered exceptional value but struggled to stand out in a crowded market.
- Brand Strategy
- Logo + Visual Identity
- Website Design + Development
Through interviews with key stakeholders, review of competitive messaging, industry research, and hands-on internal workshops, North Street clarified the Ellipsis’ strength in directly and candidly advising executive clients through moments of business transformation. North Street focused on the impact that Ellipsis is able to provide as a foundation for a cleaner, more impactful brand story.
North Street translated this value proposition into an introductory pitch deck and a complementary website presence. Polished design and intuitive listing of client entry points helped the Ellipsis team frame their compelling narrative in reaching prospects, partners, peers, and potential employees.
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.