MDS Property Management
A brand refresh for NYC’s leading property management software company.
Founded in 1982, MDS Property Management has built a reputation for tailoring software to the needs of NYC property managers.
Over the years they have produced various sales materials, many of which had become visually incongruous and antiquated. We set out to modernize the look and feel of MDS without confusing existing customers with a completely new identity. We started by dusting off the logo, introducing new typography, bolder colors, and a modernized lockup of their existing logo mark.
- Creative Direction
- Logo + Branding
- Website + Collateral Design
Property management software is a crowded and competitive space, and the MDS sales team required compelling marketing materials to cut through the clutter. We conceived of a new sales kit that incorporated photos of New York City and testimonials from the company’s customers.
We redesigned the MDS site to complement the new sales materials. An in depth SEO and traffic analysis of their existing site helped us prioritize a wealth of content and focus on specific conversion goals.
As part of the company’s inbound marketing strategy, we also designed new landing pages and email automation templates.
“The team at North Street is exceptional. They are able to take the kernel of an idea and effectively and efficiently collaborate with me to turn it into something that’s not only beautiful, but that also works to drive business in the real world. These guys have become an extension of my team.”
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.