Pretium
Developing a brand foundation for a real estate investment leader.
A pioneering alternative investment firm sought a brand and website refresh that better captured its dynamic vision and successful track record.
Pretium is a leading alternative investment manager specializing in single-family rental. In the decade since its founding, Pretium has grown to more than $50 billion in managed assets, continuously building its real estate and corporate credit portfolios. Pretium’s existing website and messaging did not reflect the firm’s specializations or showcase outstanding performance records. North Street led the Pretium team through a collaborative transformation process, creating forward-looking messaging, a distinctive logo redesign, a dynamic website, and compelling marketing collateral. Pretium is now more confidently positioned as an investment leader through a website that showcases its alternative perspectives, operational expertise, and the rigorous processes that drive the firm’s ongoing success.
Our role
- Brand Identity
- Messaging + Positioning
- Website Development
- Marketing Collateral
Creative Approach:
North Street crafted Pretium’s brand messaging in direct partnership with the firm’s leadership team to accurately reflect the depth and breadth of expertise, insight, and thought it offers. In contrast to traditional investment firm narratives, which are often extraordinarily complex, the Pretium verbal identity platform is presented in clear and accessible terms. The tone of voice and language used in its messaging reflects the candid, confident perspectives of the firm’s leaders. The Pretium story positions its analytical rigor, integrated platform, and operational expertise as differentiators within a crowded investment marketplace. A new visual identity provides bold energy balanced with nuanced sophistication, echoing the clear direction and attention to detail that characterizes Pretium’s investment decisions. The brand is showcased via a comprehensive website featuring easy navigation and an information architecture accessible to users of any level of investment knowledge.
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.