Howland Capital

Rebranding a wealth management firm inspired by its maritime past.

Howland Capital is a wealth management firm that has evolved over 50 years from its roots in managing a family portfolio to a multifaceted private investment advisor.

As Howland seeks to serve the next generation of wealth management clients while maintaining legacy relationships, North Street was engaged to better position the company for a future of continued growth. The new identity underscores themes of experience, stability, and family while referencing Howland’s history in the maritime industry.

Our role

  • Logo + Visual Identity
  • Website Design + Development
  • Collateral Design
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Marking moments and milestones

North Street crafted a visual concept that underscores Howland Capital’s family-focused vision and clients’ wealth management goals. The imagery focuses on intimate shared experiences with loved ones and significant milestones like college graduation, marriage, and home purchases.

Awards + Recognition

MUSE Creative Awards: Gold, Corporate Brand Identity
NYX Marcom Awards: Grand, Website – Financial Services
NYX Marcom Awards: Gold, Design & Print
NYX Marcom Awards: Silver, Design – Logo
Vega Digital Award: Gold/Centaur, Website & Mobile Sites – Financial Services
W3 Awards: Gold, Website Redesign
W3 Awards: Silver, Financial Services for Websites
Web Excellence Awards: Website – Financial Services

Let's make magic together.

You're a modern and dynamic organization.
It's time your brand caught up.

Let's Do This