Rebranding a wealth management firm inspired by its maritime past.
Howland Capital is a wealth management firm that has evolved over 50 years from its roots in managing a family portfolio to a multifaceted private investment advisor.
As Howland seeks to serve the next generation of wealth management clients while maintaining legacy relationships, North Street was engaged to better position the company for a future of continued growth. The new identity underscores themes of experience, stability, and family while referencing Howland’s history in the maritime industry.
- Creative Direction
- Logo + Visual Identity
Marking moments and milestones
North Street crafted a visual concept that underscores Howland Capital’s family-focused vision and clients’ wealth management goals. The imagery focuses on intimate shared experiences with loved ones and significant milestones like college graduation, marriage, and home purchases.
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.