Rebranding a wealth management firm inspired by its maritime past.
Howland Capital is a wealth management firm that has evolved over 50 years from its roots in managing a family portfolio to a multifaceted private investment advisor.
As Howland seeks to serve the next generation of wealth management clients while maintaining legacy relationships, North Street was engaged to better position the company for a future of continued growth. The new identity underscores themes of experience, stability, and family while referencing Howland’s history in the maritime industry.
- Logo + Visual Identity
- Website Design + Development
- Collateral Design
Marking moments and milestones
North Street crafted a visual concept that underscores Howland Capital’s family-focused vision and clients’ wealth management goals. The imagery focuses on intimate shared experiences with loved ones and significant milestones like college graduation, marriage, and home purchases.
Awards + Recognition
MUSE Creative Awards: Gold, Corporate Brand Identity
NYX Marcom Awards: Grand, Website – Financial Services
NYX Marcom Awards: Gold, Design & Print
NYX Marcom Awards: Silver, Design – Logo
Vega Digital Award: Gold/Centaur, Website & Mobile Sites – Financial Services
W3 Awards: Gold, Website Redesign
W3 Awards: Silver, Financial Services for Websites
Web Excellence Awards: Website – Financial Services
"North Street delivered and accomplished everything they said they would and went above and beyond the scope after the product launched. They adhered to our schedule and were incredibly patient throughout the partnership. Since launching the website, we’ve had more people exploring and engaging our site extensively, which is a massive improvement from what we experienced before."
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.