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Drexel Hamilton

Crafting a brand for not just the best service-disabled veteran-owned bank on Wall Street — but one of the best damn investment banks, period.

Troops and helicopter

When Drexel Hamilton matured from fledgling investment startup to wheeling and dealing with the likes of Apple and Alphabet, their DIY branding and website were suddenly a liability.

The firm engaged North Street for their rebrand, which began with a new logo mark and visual identity system that captures the duality of the boardroom and battlefield through images of patriotism, military service, and Wall Street.

img - drexelHamilton logo 01 scaled
img - drexelHamilton logo 02 scaled
Drexel Hamilton Messaging (Cropped)

North Street supported the visual rebrand with the development of a uniquely Drexel Hamilton messaging platform and positioning statement that communicates the firm’s value, expertise, and commitment to the veteran community.

The visual identity system and messaging platform culminated in a modern and unique website redesign that’s like nothing else in the financial services sector.

Drexel Hamilton Messaging
Drexel Hamilton Collateral
Drexel Hamilton Collateral 2
Drexel Hamilton Brand Guide 1
Drexel Hamilton Website 01
Drexel Hamilton Website 02
Our Role
  • Brand Messaging
  • Branding & Identity Design
  • Creative Direction
  • Website Design & Development