Developing a brand and website that honors the service of a veteran owned investment bank.
Drexel Hamilton is the only 100% service-disabled veteran-owned investment bank. The firm engaged North Street to reimagine its brand identity and messaging to better speak to its distinct audience.
Their challenge was that they’d grown quickly from a fledgling investment startup into a well-respected known quantity on The Street involved in deals with the likes of Apple and Alphabet. Their branding and website hadn’t kept pace and were now liabilities.
- Creative Direction
- Logo + Branding
- Web Design + Development
- Collateral Design
North Street developed a new logo mark and visual identity system that captures the duality of the boardroom and battlefield through images of patriotism, military service, and Wall Street.
A voice that commands respect
North Street supported the visual rebrand with the development of a uniquely Drexel Hamilton messaging platform and positioning statement that communicates the firm’s value, expertise, and commitment to the veteran community.
The visual identity system and messaging platform culminated in a modern and unique website redesign that’s like nothing else in the financial services sector.
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.