Developing a brand and website that honors the service of a veteran owned investment bank.
Drexel Hamilton is the only 100% service-disabled veteran-owned investment bank. The firm engaged North Street to reimagine its brand identity and messaging to better speak to its distinct audience.
Their challenge was that they’d grown quickly from a fledgling investment startup into a well-respected known quantity on The Street involved in deals with the likes of Apple and Alphabet. Their branding and website hadn’t kept pace and were now liabilities.
- Creative Direction
- Logo + Branding
- Web Design + Development
- Collateral Design
North Street developed a new logo mark and visual identity system that captures the duality of the boardroom and battlefield through images of patriotism, military service, and Wall Street. The mark is inspired by traditional military insignias.
A voice that commands respect
North Street supported the visual rebrand with the development of a uniquely Drexel Hamilton messaging platform and positioning statement that communicates the firm’s value, expertise, and commitment to the veteran community.
The visual identity system and messaging platform culminated in a modern and unique website redesign that’s like nothing else in the financial services sector.
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.