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Old Salt
Helping a research startup chart a course for success.
Deriving its name from a nautical term for seasoned sailors guiding ships to port, Old Salt is a newly-launched research consultancy founded by a pair of industry veterans.
The firm engaged North Street to develop a unique and impactful visual identity that would stand out from the competition. The resulting logomark was inspired by a compass to symbolize guidance and direction, while wave currents and ship-building schematics are expressions of quantitative data. The new brand was brought to life through business cards, stationary, a folder design, and wearable swag.
Our role
- Logo + Visual Identity
- Collateral Design
"North Street helped us to find a brand identity, including all the underpinning assets like creating a logo, color palette, font package, business cards, letterhead, PowerPoint templates. Really, every outward-facing touchpoint. I smile every time I see the brand logo. I was looking for something I wanted to hang on the fridge, and they delivered it."
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.