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Martec Group

We helped a veteran marketing firm develop a bold new identity and voice for their brand and suite of products.

Martec Group logo

The Challenge

For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world. Their original branding and digital presence did little to convey their experience or position as a global leader in market research.

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Our Approach

We started with a deep dive into the Martec universe, interviewing key stakeholders and reviewing existing marketing materials. It became clear Martec’s branding was antiquated and inconsistent across multiple touchpoints, so we focused our efforts on modernizing and unifying the brand experience. We contemporized the company’s original logomark, introduced a new tagline, and built an identity system that easily scales across all company collateral.

Martec Logo (before) Martec Group logo
Martec Group Portfolio
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Martec Group style guide

Brand Messaging + Content Strategy

We established an approachable, professional voice to reshape the company’s brand and product messaging. New taglines and key phrases were deployed across Martec’s product suite.

Martec Group tagline
Martec Group website


The existing website required a complete overhaul. We reconceived the site architecture from the ground up. Using atomic design principles, we designed and developed a modular website that empowers the client to easily rearrange content on a page-by-page basis.

Martec Group website
Martec Group website
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“North Street continually exceeded expectations, leading with a tremendous eye for design — but more importantly providing structure, stability, and insights to our marketing strategy.”

Chuck Bean, CMO
The Martec Group