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The Martec Group
A bold new identity for a veteran marketing firm.
For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world.
Martec's original branding and digital presence did little to convey its experience or position as a global leader in market research. We started with a deep dive into the Martec universe, interviewing key stakeholders and reviewing existing marketing materials. It became clear Martec’s branding was antiquated and inconsistent across multiple touchpoints, so we focused on modernizing and unifying the brand experience. We contemporized the company’s original logomark, introduced a new tagline, and built an identity system that easily scales across all company collateral.
Our role
- Messaging
- Logo + Visual Identity
- Website Design + Development
- Collateral Design
We established an approachable, professional voice to reshape the company’s brand and product messaging. New taglines and key phrases were deployed across Martec’s product suite.
The existing website required a complete overhaul. We reconceived the site architecture from the ground up. Using atomic design principles, we designed and developed a modular website that empowers the client to easily rearrange content on a page-by-page basis.
“North Street continually exceeded expectations, leading with a tremendous eye for design — but more importantly providing structure, stability, and insights to our marketing strategy.”
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.