Ruby-Collins
Constructing a brand refresh for a leading utilities contractor.
Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.
Despite their success, Ruby-Collins’ existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate headquarters to the job site.
Our role
- Creative Direction
- Logo + Branding
- Website + Collateral Design
The old Ruby-Collins logo was limited in its applications, so we introduced a new “RC” logomark suited for everything from social media avatars to hard hats.
The design system we constructed is a reflection of the work they perform — meticulous, utilitarian, and built to last.
A new digital presence
The existing website was outdated and did not communicate the company’s technologically advanced offerings. We designed and built a robust website that showcases their work, profiles the company’s rich history, and serves as a resource hub for onboarding vendors and recruiting talent.
“Our company had never used a marketing company before and our experience with North Street has been amazing. They walked us through each step, keeping us on track and providing an awesome product for our company. We would highly recommend them to anyone in need of Marketing services.”
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.