Re-energizing a venerated accounting firm through a dynamic website and identity refresh.
SobelCo is a highly-respected, family-led accounting and consulting firm that has been servicing middle-market clients and businesses for more than six decades.
While served by long relationships across the community, SobelCo was driven by new partners, team energy, and best practices that were not reflected in its current brand or website. From a refreshed logo design, refocused visual identity, new website, and creation of ancillary brand materials (as well as brand guidelines), North Street worked carefully to reframe a trusted professional service organization as a dynamically positioned brand for the decades to come.
- Creative Direction
- Logo + Visual Identity
- Website Design
- Marketing Collateral
For the website refresh, our primary goal was to move away from a stodgy color palette and dated layout to something brighter, more modern, and more reflective of the respected SobelCo team.
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.