Setting a collision repair network on the road to success.

North Street was engaged to position Certified Collision Group (CCG) for rapid affiliate growth and facilitate stronger relationships with insurers and suppliers. In order to grow its network, CCG required a brand identity that better communicated its competitive advantage and demonstrated its long-term value to prospective repair shops. We developed a new visual identity that walks the line between gritty and smart, trustworthy and corporate. In an effort to make CCG stand out from its competitors, we developed an unconventional color palette that employs an unexpected yet restrained orange.