Certified Collision Group

Setting a collision repair network on the road to success.

Founded in 2014, Certified Collision Group’s mission is to level the playing field for the independent collision repair operator through its extensive affiliate network.

North Street was engaged to position Certified Collision Group (CCG) for rapid affiliate growth and facilitate stronger relationships with insurers and suppliers. In order to grow its network, CCG required a brand identity that better communicated its competitive advantage and demonstrated its long-term value to prospective repair shops. We developed a new visual identity that walks the line between gritty and smart, trustworthy and corporate. In an effort to make CCG stand out from its competitors, we developed an unconventional color palette that employs an unexpected yet restrained orange.

Our role

  • Brand Strategy
  • Logo + Visual Identity

At the heart of the identity is the new CCG logo. The logomark incorporates the C’s and G and is evocative of repair shop imagery like fasteners and hardware, as well as notions of trust, partnership, and a network.

Let's make magic together.

You're a modern and dynamic organization.
It's time your brand caught up.

Let's Do This