Dialing up an expansive website redesign for a global leader in quantitative and qualitative research.
From podcast listener behavior to election exit polls, Edison Research has provided expert research gathering and analysis for almost 30 years.
Edison Research engaged North Street to completely overhaul its online presence. While the old site featured a wealth of studies and insights, it lacked a clear hierarchy and was challenging to navigate. We focused on building a modern and intuitive user experience, organizing its suite of solutions into distinct buckets and making its extensive archive of studies and reports easy to explore.
- Website Design + Development
Keeping it simple
Working closely with the Edison Research team, we untangled their extensive product offerings and organized them into three service lines: Election Research, Audio Research, and Market Research.
Templated yet flexible
For solutions pages we created an extensive set of layouts that can be added, removed, and reordered as needed. This enables the Edison Research team to create highly customizable pages while still maintaining visual consistency across all their solutions.
We developed a comprehensive icon set to represent the company’s various solutions — some literal, some evocative.
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.