Developing a brand universe for one of New York’s leading workers’ compensation defense firms.
Jones Jones defends the country’s biggest insurance companies and employers.
The family firm engaged North Street to build a new design system and website that would compliment their existing logo. Using the green and yellow of the logo as our jumping off point, we began with website design.
- Creative Direction
- Website + Collateral Design
With more people now using the web on mobile devices than desktops globally, mobile performance was a critical consideration. The site’s responsive design scales to display flawlessly on tablets and phones without sacrificing any information or negatively impacting the user experience.
We then adapted elements of the site design to the paper experience, creating letterhead, notecards, envelopes, folders, and business cards.
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.