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The Landmark

A coworking space inspired by the classic architecture and vibrant landscape of Puerto Rico.

The Landmark logo

The Challenge

The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club.

In a space saturated with coworking options, we helped The Landmark develop their brand position as a premium alternative to its peers. We developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.

The Landmark building signage The Landmark building exterior

Our Approach

At the heart of the identity is the Landmark Pattern. Drawing inspiration from ornate tilework common to Old San Juan architecture, we traced, deconstructed, and reassembled them into a new, modern pattern.

The resulting design resembles a city grid, underscoring the idea that The Landmark is at the center of your work experience.

The Landmark mood board
The Landmark thumbnail
The Landmark logo pattern The Landmark office interior
The Landmark business cards
The Landmark collateral
The Landmark key card The Landmark leather chair and plant
The Landmark office interior The Landmark check in screen

Results

“The exceptional team at North Street created such a strong, sophisticated and timeless brand for our concept—the first hospitality-inspired coworking venue in San Juan, Puerto Rico—that it became the inspiration for many of the buildings’ design decisions. We highly recommend North Street to any organization that desires to engage a professional team of meticulous designers to create or transform their branding.”

Olga J. Muñoz, AIA, Founder + CEO
The Landmark
Our Role
  • Branding & Identity Design
  • Collateral Design
  • Creative Direction
  • Print Design