Pensions & Investments
Creating a brand that pays dividends for a financial news leader.
Pensions & Investments is the leading print and digital news source for institutional investors. The publication engaged North Street to execute a variety of interactive, print, and branding initiatives.
Our role
- Creative Direction
- Logo + Branding
- Website + Collateral Design
- Print Design
Making the news feel new
We began by engineering a complete overhaul of the aging flagship website, which required coordinating buy-in from the editorial, advertising, events, and custom publishing departments. Without having strong, engaging imagery as an anchor, we devised a design language marked by elegant typography and a sophisticated but neutral color palette.
Modernizing the media kit
After the successful launch of the main site, P&I engaged North Street to redesign its print and digital media kits. This gave us the opportunity to expand the brand toolkit with data visualizations, custom iconography, and additional typography options.
Building on our work
Our work expanded to include a universe of print collateral and swag. We also became a trusted resource for P&I’s custom content department, designing white papers and reports for investment firms such as Oppenheimer Funds and BNY Mellon.
"North Street is a group of professionals who know what they’re doing and make you feel as if you are their most important client. Never once did we feel like our project was taking a back seat to another one. They were as flexible as possible with deadlines but firm when they needed to be to keep us on track to produce the best results possible."
Let's make magic together.
You're a modern and dynamic organization.
It's time your brand caught up.